Firefly Recovery announced that it has partnered with fitness equipment maker Sorinex Exercise Equipment, Inc. This unites two businesses focused on athletic performance and gives Sorinex customers premier access to Firefly Recovery’s clinically proven recovery performance solution that provides professional, elite and everyday athletes with 3 times faster full-body recovery.

As part of the partnership, Firefly Recovery will attend Sorinex SummerStrong at Sorinex HQ in Lexington, South Carolina to engage with customers and partners interested in portable, easy to use recovery solutions.

“We are proud to become a key recovery partner for Sorinex and look forward to working together to engage with customers and inspire elite and everyday athletes to train harder, recover faster and perform better,” said – Anthony Kjenstad, CEO of Firefly Recovery. “Firefly Recovery aligns perfectly with Sorinex’s mission to provide strength training taught with fundamental, universal and inclusive principles of health and wellness, in which recovery plays a key role.”

About Firefly Recovery

Firefly Recovery is a leading provider of clinically proven, portable recovery technology to help athletes reduce recovery time and relieve muscle soreness. Firefly is used by over 300 professional and collegiate teams, as well as elite professional and amateur athletes, U.S. Military special forces, and everyday sports enthusiasts to recover faster and train harder. Whether in the training room, post-workout, or on the go, Firefly is redefining recovery for athletes everywhere. For more information visit

About Sorinex Exercise Equipment, Inc.

Sorinex is a family-owned strength training equipment company and is the most sought-after strength brand for professional teams, colleges, high schools, military bases, and athletes looking to build a home gym. Some of our innovations have changed the face of strength training forever and can be found in almost any serious gym in the world. Our one-on-one process for creating custom solutions and branding for your unique situation sets us apart from other companies. When you go with Sorinex, you become a part of the Bosco Brotherhood. For more information, visit

May 21, 2021